Blog# 4

         In second chapter named “Your Trusted Friends” of the book “Fast Food Nation” Author Eric Schlossers show us the real picture behind the sale motives of all franchises fast food and beverages companies. He briefly explain about two founder of MacDonald’s Ray Kroc and Walt Disney how they were similar and competitor in business field and real life. They were like magician about convince customer. Both of them had dropped school but they had excellent knowledge about technology. Even they were great politician that they use in Nixon time to raise the prices. In 1980’s these growing companies new target were kid’s customer. These two company have adapted vicious marketing scheme. One marketing expert called era of 1980’s the decade of the child customers. These companies researched on the child psychology and took advantage of their innocent mind. They invested millions of money for advertisements that attract all customer specially kids that make them to go far with huge profit and take the next steps. They make business deal with school not caring about young health. Children are targeted from early ages of 2 and 3. These companies guarantee to be “Your Trusted Friends” aims at profiting from “Cradle to Grave” these chapter show us the dark side behind the motive of the multinational fast food companies.