Blog # 5

          In the book “Fast Food Nation” Eric Schlosser take a close look to the fast food industrial’s desire and real motive back of the business. The founder’s intention work to attract an innocent group of people to become success in their industrial world. These selfish group use some tactics for poisoning kid’s life through the fast food nation which developed a unhealthy environment around the whole world. Their crucial consumer scheme approaches to target the food nation with a powerful image that give them only huge profit.

        With this view Carl generated a business to established his success that Involved teenagers as a big part of customer and worker during the car culture. He was working to grow his business faster so he hired young worker to give speedy services. Once he was tired to fulfill his teenager customer’s desire he changes his strategy. He open a business where teenager will work to catch teen women customer who will bring their boyfriends. Also these two McDonalds brother give cheap prices food including verity kind of toy’s that attract kids and parents can effort so they can become success their business. Their strategy inspire other people to inter the franchise world so those people come with new kind of fast food name  Dunkin Donuts, Burger King, KFC, and many other.

        When Kroc Ray and Walt Disney inter in these franchise world they use their legendary talk that your trusted friend, actually it is an atom bomb. For their success they target mainly kid’s innocent mind. Their psychological mind worked for brainwashing tactics to fuel kid’s psychology and impress them with advertising and toys. They knows that if kids cry parents should come to make them happy that will bring two more customer for their business. The industrial explosion driven the kids “cradle to grave”. It does not escape even 2 to 3 years old kids. They win in their motive to spread their business interstate to go on top.

          In third story behind the counter Eric Schlosser open a mysterious chapter of fast food founders. Here also we can see their greediness found a new deal after California and Los Angeles they attract Colorado also there teenagers. Teenagers cannot take a right decision and in this age everything looks colorful to their eyes. They need money to fulfil their wishes so, in this situation if they got a job they think it is a big thing for them and the business founder use that psychology for their profit. At the when they knows that their being cheated they commit crime at a time but the business pioneers fire them when they try to joint with union. Sometimes teenagers drop school and lie to their family what can ruin their life.

       In conclusion, Eric Schlosser showing the experience of marketing founders that it is a two edges sword what we cannot see with our open eyes. We think it is easy to buy ready food for our kids they are happy, also we are happy but the food making our kids over weight that cause diabetic in early age same as our teenagers being part of crime victim. The fast food nation